Referrals are, after all, the very best and most cost-efficient method for you to bring in brand-new consumers.
It is crucial to pinpoint which of your clients are more than likely to make referrals. It is likewise crucial to motivate your best customers, the most devoted customers, who invest the most, return frequently, purchase multiple products, etc., to engage in the recommendation process. “Like attracts like” in recommendation programs, and if your finest consumers are making referrals, the brand-new clients they drive to your company are likely to be “high value” as well.But that’s not
all there is to it. Sometimes your greatest worth consumers are not the kind who will make referrals. So, if not these greatest value customers, who is most likely to help enhance your recommendation marketing efforts?Which Individuals Are More than likely to Make Referrals?We ran some studies just recently to read more about customer behavior when it pertained to making referrals, examining online reviews and recommendations for products, and making educated purchases as an outcome. Our outcomes highlight intriguing findings when it pertains to who is making recommendations and the impact this has for gender marketing strategies. Here’s what we discovered: We asked: How important are online reviews to you when making purchase decisions? More than 56
%of respondents said that online reviews was very important or extremely important to them, with
less than 30% saying they were rather or absolutely unimportant; the remaining 12%suggesting no choice. So roughly a 55:45 split slightly favouring online reviews.Written by RewardStream and carried out using Google Consumer Surveys (March 2016). Margin of error ± 2.5 %There has actually been a long-standing however improperly documented
belief in referral-and recommendation-marketing circles that women are more active than males when it pertains to providing