Every brand has an unique story to inform that the consumer desires to hear. Who produced it? Why was it produced? What requirement does it respond to? What worth does it add? What desire (articulated or unarticulated) does it satisfy. When you share your brand story with your customers, you provide a context to a need. You de-commoditize the brand name and make it breathing, kicking and alive!
Today’s multimedia tools provide us numerous innovative options in making your brand name story telling an appealing activity for your consumer. We select the method by any variety of yardsticks – by the audience’s demographics (How would the youth relate to this brand name?), location (How would a north Indian associate with this product?), gender (how would a woman customer wish to get your market communication?), and based on these insights, fine-tune our brand name story-telling method, accordingly.
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