Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites. Social media is crucial to the success of any company’s digital marketing strategy. To help you out, I’ve put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand.1. In addition to the above, chatbots integrate with the platforms that consumers now feel most comfortable interacting through: social media. To do this, stop linking your advertisements solely to your landing pages, and create ads that redirect your audience to a Messenger window with your chatbot. Create social media guidelines specific to your brand.Tell your advocates about social media best practices.Add a leader to each section of your social media advocacy plan.Track the correct data to pinpoint areas for improvement and those that are doing well.Related: Create profiles on the relevant channels.Today, people create profiles on every social media channel available with the aim of reaching as many people as possible. Not only this, leveraging that budget with the right strategy will be the most cost-effective way for you to reach your chosen target audience. Because social media is used on a much more personal level, you will also find that it is a place where you can make a much deeper connection with your customers. Run cross-channel campaigns.To further engage your customers, run cross-channel campaigns across all your social media channels. Show your audience you are more than just a money-making machine.Engage and inspire your customers.Create shareable and memorable content.Businesses worldwide are slowly becoming more preoccupied with gathering customers on their social media platforms rather than their websites.